Blue Mondays Goal for 2020 is to Focus on Sustainability

Blue Mondays Goal for 2020 is to Focus on Sustainability

Why Sustainability?

2020 has been named the year where if change doesn’t take place then it could be too late to prevent the long-lasting damages of climate change. This claim and growing social concern for the environment and sustainability has led to Blue Monday seeking methods and strategies to innovate themselves to help the environment and improve sustainability for future generations.

How Blue Monday are becoming more sustainable?

Blue Monday have chosen to focus on using a technology-based auction service in hopes to minimise their carbon footprint through reducing their paper usage. This not only saves paper but allows Blue Monday to grow their efficiency and allows those at their auctions to go on their smartphones and visually see all the prizes and read their descriptions clearly. This allows Blue Monday to become more sustainable as their auctions allow people to use their own smart phones which in todays society people are never far from. Secondly, although Blue Monday have switched to being tech-based, they still offer a small selection of paper brochures for those who aren’t entirely comfortable with technology and this remains sustainable due to the paper Blue Monday source from- FSC.

FSC. Forest Stewardship Council

The FSC is a company who guarantee that the trees which must become harvested for paper are replaced/ allowed to regenerate naturally. They make-sure to use local workers within each specific area to ensure they are giving back to the local areas and one of their guarantees as a company is that they ensure future generations will have access to forests. In addition, they protect and preserve certain parts of the forest to save rare plants and animals from extinction.

Read Blue Mondays technology-based auction in action here!

Beers with the England Boys 2018

This year’s Beers with the England Boys is going to be a little bit special and we only have a few tickets remaining!

Hosted by Jim Hamilton, join us on Wednesday 25th April at the Jam House in Birmingham and once again revel in the company of past and present Rugby legends including; Neil Back, Sam Vesty, Louis Deacon, James Haskell, Graham Rowntree and Donncha O’Callaghan!

As mentioned to celebrate turning 10, we’re planning something extra special! Of course, we can’t tell you all the secrets, you will have to be there to believe it!

As you know, this event is not just about good food and company. Each year we raise money for the wonderful Matt Hampson Foundation. Last year, with your amazing support we managed to raise over £20,000 which aided the development of the Get Busy Living Centre. So please, round up some friends and family and come and support the great work they do!

Tickets are £65 +VAT which includes a welcome drink, canapes and delicious bowl food.  They’re selling fast, and spaces are limited so don’t hesitate to get yours soon.

Email:  or call 03333 221110 for tickets.

Fantastic Result For Muscular Dystrophy UK

Expertise from the BM team

The Blue Monday team

The BM Team are strong believers in sharing their wealth and wisdom, not only with each other, but with our clients too. We each have our own strengths and so we thought we’d share it with the world! Here’s some wisdom direct from the Blue Monday team…

Danielle on taking risks.

Danielle“I love a good Richard Branson quote and this is one of my favourites; ‘You can’t run a business without taking risks. The brave may not live forever but the cautious don’t live at all!’ Risk-taking is a toughie because risks can make or break a company, but if the risk you’re taking has been well thought out and is backed up by a precise strategy, as well as enthusiasm and belief from all involved, I think you’re already onto a winner.”

“As one of the creative members of the Blue Monday team, I’m regularly coming up with new ideas and discussing them with the team to see if it’s worth the risk or not. The biggest risk we’ve taken recently is our re-brand. And boy, did that take some persuasion, but I truly believe we made the right decision and I am very proud of what we’ve achieved. The key to risk-taking is to know what will work and what won’t and the only way to figure that out (unless you have a time-machine) is to try and foresee all potential outcomes. It takes time and lots of planning, but my hero Branson didn’t build his empire overnight did he?”

Alice on keeping your cool.

Alice“With the position of Events Manager ranked as “the 6th most stressful job” it’s easy to stand back and see why.  Keeping your cool under pressure is a must, losing your head causes disasters! Pre-planning is essential, if you’ve planned for every scenario and thought about everything that could go wrong, you’re winning.

Always expect the unexpected and remain professional throughout. No matter how much you plan you can’t predict when a power cut might kick your lights in a marquee at midnight in the middle of a field, or your toilets might get blocked and flood the bathroom. Always show authority and control over the situation, your client does not want to see you flapping and panicking!

Remember to keep a smile on your face and don’t lose your sense of humour. Take control and don’t dither! Every problem has a solution. There’s a lot of pressure on Event Managers whether we’re looking after 10 or 10,000 guests we want every one of them to have a great time and that’s where we get our kicks! Happy clients make for happy Event Managers.

At the end of the day those that choose to work in this industry love the adrenaline rush from problems arising and getting them solved! It is always the manner in which we deal with problems that leave their mark and in turn our legacy.”

Rory on Loyalty.

Rory“If Hard Work is the bricks that has enabled Blue Monday to grow then Loyalty is the foundations upon which it stands. Loyalty is an ethos that runs through the entire business, both to our Colleagues and our Clients and consequently when we are required to go the extra mile and perhaps sacrifice profit to create that all important extra Wow!, it is something we do without question.

People deal with people, and people value Loyalty!”

Wendy on going the extra mile.

Wendy“Here at Blue Monday, our clients buy into us as a team. We totally embrace all client values and enrich them with some BM expertise and flare. With that comes trust and friendships. All our clients are totally unique and as such our ability to go the extra mile for them is only possible due to a close relationship.

I remember us once turning up for an event to run an auction where the organiser had been totally let down by her suppliers. Our wonderful girls set up our auction quickly so that we could run in and help with the bar. We split into teams, with some running the auction and others helping the client fix the bar issues, which included running down the road every 5 mins to top up the jugs of water for the tables! The auction and the event was a total success and we ended up raising lots of money for the charity all whilst half of our team helped tie a few loose ends on the event side. There is no way that any event in which Blue Monday are in attendance will fail and all of our clients know this.”

Rosie on Brand.

Rosie“One of the best explanations of brand is that it’s simply a person’s gut feeling about a product, service or company. This will differ from one person to the next and highlights the truth that brand is not what a company thinks of it’s self, but what other people think of it. If a company is able to convince enough people to feel the same way about them, then they can be said to have a brand. Good branding is always honest and a true reflection of an organisation’s values. The opposite of good branding is not bad branding, but indifference to a brand, which is a reaction most companies want to avoid.”

“Blue Monday Events have embarked on a soul-baring journey of self-discovery. Team time has been devoted to extracting the core values that thrive amongst the team and drawing big thick lines under what makes them different. As with any Blue Monday group activity, a large amount of hearty banter has framed all creative brainstorming sessions, highlighting ‘fun’ as a true company value. Understanding how to bridge the gap between what they are and what people think they are is the bus they are currently riding. The route won’t be flat and they might circle the roundabout more than once but the destination will be worth it as Blue Monday launch their story.”

Nancy on client relationships.

nancy“Good client relationships are essential to the present and future success of so many businesses.  At Blue Monday we understand client relationships are so much more than schmoozing and long lunches.  Respect, understanding, and commitment are all essential elements as well as a good dose of creativity to help navigate around the bumps in the road, which naturally are part of any client’s journey.

Let’s be real, it’s not always plain sailing, but the real test comes when things get tough – this is when a strong client relationship matters most.  We believe the foundations of trust, commitment and respect creates a culture between us and them that enables quick solutions to challenges. Many of our clients at Blue Monday have been with us since the beginning.  Our loyalty to them has been proved time and time again, and it works both ways.  This kind of commitment is where the magic happens because it creates an attitude amongst the whole team of ‘what can we do to go above and beyond? How can we make this awesome for them?!’  We are fully invested in them as they are in us, and the results speak for themselves.”

Philippa on the importance of communicating.

Philippa“The Blue Monday team love to talk.  We also like to listen.  Our style is relaxed and friendly, whether we’re discussing event logistics, business strategy or sharing our weekend stories; it’s open, honest and enthusiastic.  Being an effective communicator is quite a skill.  There isn’t a straight forward formula to be the world’s best communicator – it takes sensitivity, thought, knowledge and awareness to be effective.  At Blue Monday we’re always striving to be the best we can at communicating.

There are practical things we do here at Blue Monday to help us communicate effectively.  We talk, we listen, we write things down.  It sounds simple, but when the team is scattered all over the country delivering events, simple can get tricky.  Being clear, listening hard, asking questions – these are all key elements which we might take for granted but when the going gets tough they become essential for us as a team.”

Welcome to our new website!

Ladies and gents, if you’re on this webpage you’ve probably realised by now that something has changed… That’s right! You’re on our brand-new website, complete with our brand-new company logo!

Take a good look around, make yourself at home and we recommend a quick gander at the team page so you can see a certain someone get attacked by silly string.

A special shout out is needed to our friends over at Glue who turned our demanding ideas into reality – we couldn’t recommend them enough!

We hope you like what you see and we look forward to working with you all soon. For any queries just call us on 03333 221110 or email

What November & December Mean For The Blue Monday Team

Blue Monday Girls

November and December are always undoubtedly our busiest months of the year. With so many awards ceremonies and lots of Christmas parties on, the Blue Monday stamina is definitely put to the test. Months of planning all lead up to 6 weeks of madness for us but each year we manage to pull it off with the Blue Monday sparkle added on top. Here’s all the reasons why it’s going to be so busy for us…


The Proclaimers have nothing on us with their 500 miles. Between Nottingham, London, Manchester, Birmingham and Liverpool the Blue Monday-Mobiles are going to be doing around 9000 miles in the space of 6 weeks this season. That’s the equivalent of going from Lands End to John O Groats ten times! Having said that, we do love some of the 1am van chats that occur out of tiredness; it’s what makes us such a close-knit team!

Customer Volume

No, we’re not talking about how loud it gets, we’re talking about sheer numbers of people we’ll encounter this year. Want to take a guess? …

If you’ve guessed over 50,000 you’re close-ish. We’ll be dealing with around 80,000 event attendees these next couple of months. That’s a ginormous number and slightly daunting, but we love a good challenge!

Number of Events

In the space of 6 weeks we have 78 events that we’ll be providing services at. That’s nearly an average of 2 events per day! But don’t worry, we’re all planned for it. We have a fantastic network of staff that’ll be flying the Blue Monday flag across the UK, then at the end of it all, we all meet up and drink a little bit too much prosecco.

Number of Auctions

Within those 78 events we will have 43 Silent Auctions to go and fundraise at. Christmas is always a good time for raising money for charity as everyone is feeling so generous in the season of goodwill. So dig deep guys and get yourself or your loved ones a great Christmas present whilst you’re at it!

Despite all of the numbers being a little bit scary, we do secretly love this party season. It keeps us busy, we’re all out doing what we do best, it brings us closer together and at the end of it all we get to look back on a job well done. Wish us luck, send us your thoughts and prayers and we shall see you on the other side!