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Expertise from the BM team

The Blue Monday team

The BM Team are strong believers in sharing their wealth and wisdom, not only with each other, but with our clients too. We each have our own strengths and so we thought we’d share it with the world! Here’s some wisdom direct from the Blue Monday team…


Danielle on taking risks.

Danielle“I love a good Richard Branson quote and this is one of my favourites; ‘You can’t run a business without taking risks. The brave may not live forever but the cautious don’t live at all!’ Risk-taking is a toughie because risks can make or break a company, but if the risk you’re taking has been well thought out and is backed up by a precise strategy, as well as enthusiasm and belief from all involved, I think you’re already onto a winner.”

“As one of the creative members of the Blue Monday team, I’m regularly coming up with new ideas and discussing them with the team to see if it’s worth the risk or not. The biggest risk we’ve taken recently is our re-brand. And boy, did that take some persuasion, but I truly believe we made the right decision and I am very proud of what we’ve achieved. The key to risk-taking is to know what will work and what won’t and the only way to figure that out (unless you have a time-machine) is to try and foresee all potential outcomes. It takes time and lots of planning, but my hero Branson didn’t build his empire overnight did he?”

Alice on keeping your cool.

Alice“With the position of Events Manager ranked as “the 6th most stressful job” it’s easy to stand back and see why.  Keeping your cool under pressure is a must, losing your head causes disasters! Pre-planning is essential, if you’ve planned for every scenario and thought about everything that could go wrong, you’re winning.

Always expect the unexpected and remain professional throughout. No matter how much you plan you can’t predict when a power cut might kick your lights in a marquee at midnight in the middle of a field, or your toilets might get blocked and flood the bathroom. Always show authority and control over the situation, your client does not want to see you flapping and panicking!

Remember to keep a smile on your face and don’t lose your sense of humour. Take control and don’t dither! Every problem has a solution. There’s a lot of pressure on Event Managers whether we’re looking after 10 or 10,000 guests we want every one of them to have a great time and that’s where we get our kicks! Happy clients make for happy Event Managers.

At the end of the day those that choose to work in this industry love the adrenaline rush from problems arising and getting them solved! It is always the manner in which we deal with problems that leave their mark and in turn our legacy.”

Rory on Loyalty.

Rory“If Hard Work is the bricks that has enabled Blue Monday to grow then Loyalty is the foundations upon which it stands. Loyalty is an ethos that runs through the entire business, both to our Colleagues and our Clients and consequently when we are required to go the extra mile and perhaps sacrifice profit to create that all important extra Wow!, it is something we do without question.

People deal with people, and people value Loyalty!”

Wendy on going the extra mile.

Wendy“Here at Blue Monday, our clients buy into us as a team. We totally embrace all client values and enrich them with some BM expertise and flare. With that comes trust and friendships. All our clients are totally unique and as such our ability to go the extra mile for them is only possible due to a close relationship.

I remember us once turning up for an event to run an auction where the organiser had been totally let down by her suppliers. Our wonderful girls set up our auction quickly so that we could run in and help with the bar. We split into teams, with some running the auction and others helping the client fix the bar issues, which included running down the road every 5 mins to top up the jugs of water for the tables! The auction and the event was a total success and we ended up raising lots of money for the charity all whilst half of our team helped tie a few loose ends on the event side. There is no way that any event in which Blue Monday are in attendance will fail and all of our clients know this.”

Rosie on Brand.

Rosie“One of the best explanations of brand is that it’s simply a person’s gut feeling about a product, service or company. This will differ from one person to the next and highlights the truth that brand is not what a company thinks of it’s self, but what other people think of it. If a company is able to convince enough people to feel the same way about them, then they can be said to have a brand. Good branding is always honest and a true reflection of an organisation’s values. The opposite of good branding is not bad branding, but indifference to a brand, which is a reaction most companies want to avoid.”

“Blue Monday Events have embarked on a soul-baring journey of self-discovery. Team time has been devoted to extracting the core values that thrive amongst the team and drawing big thick lines under what makes them different. As with any Blue Monday group activity, a large amount of hearty banter has framed all creative brainstorming sessions, highlighting ‘fun’ as a true company value. Understanding how to bridge the gap between what they are and what people think they are is the bus they are currently riding. The route won’t be flat and they might circle the roundabout more than once but the destination will be worth it as Blue Monday launch their story.”

Nancy on client relationships.

nancy“Good client relationships are essential to the present and future success of so many businesses.  At Blue Monday we understand client relationships are so much more than schmoozing and long lunches.  Respect, understanding, and commitment are all essential elements as well as a good dose of creativity to help navigate around the bumps in the road, which naturally are part of any client’s journey.

Let’s be real, it’s not always plain sailing, but the real test comes when things get tough – this is when a strong client relationship matters most.  We believe the foundations of trust, commitment and respect creates a culture between us and them that enables quick solutions to challenges. Many of our clients at Blue Monday have been with us since the beginning.  Our loyalty to them has been proved time and time again, and it works both ways.  This kind of commitment is where the magic happens because it creates an attitude amongst the whole team of ‘what can we do to go above and beyond? How can we make this awesome for them?!’  We are fully invested in them as they are in us, and the results speak for themselves.”

Philippa on the importance of communicating.

Philippa“The Blue Monday team love to talk.  We also like to listen.  Our style is relaxed and friendly, whether we’re discussing event logistics, business strategy or sharing our weekend stories; it’s open, honest and enthusiastic.  Being an effective communicator is quite a skill.  There isn’t a straight forward formula to be the world’s best communicator – it takes sensitivity, thought, knowledge and awareness to be effective.  At Blue Monday we’re always striving to be the best we can at communicating.

There are practical things we do here at Blue Monday to help us communicate effectively.  We talk, we listen, we write things down.  It sounds simple, but when the team is scattered all over the country delivering events, simple can get tricky.  Being clear, listening hard, asking questions – these are all key elements which we might take for granted but when the going gets tough they become essential for us as a team.”

Welcome to our new website!

Ladies and gents, if you’re on this webpage you’ve probably realised by now that something has changed… That’s right! You’re on our brand-new website, complete with our brand-new company logo!

Take a good look around, make yourself at home and we recommend a quick gander at the team page so you can see a certain someone get attacked by silly string.

A special shout out is needed to our friends over at Glue who turned our demanding ideas into reality – we couldn’t recommend them enough!

We hope you like what you see and we look forward to working with you all soon. For any queries just call us on 03333 221110 or email info@bluemonday-uk.com.

What November & December Mean For The Blue Monday Team

Blue Monday Girls

November and December are always undoubtedly our busiest months of the year. With so many awards ceremonies and lots of Christmas parties on, the Blue Monday stamina is definitely put to the test. Months of planning all lead up to 6 weeks of madness for us but each year we manage to pull it off with the Blue Monday sparkle added on top. Here’s all the reasons why it’s going to be so busy for us…

Miles

The Proclaimers have nothing on us with their 500 miles. Between Nottingham, London, Manchester, Birmingham and Liverpool the Blue Monday-Mobiles are going to be doing around 9000 miles in the space of 6 weeks this season. That’s the equivalent of going from Lands End to John O Groats ten times! Having said that, we do love some of the 1am van chats that occur out of tiredness; it’s what makes us such a close-knit team!

Customer Volume

No, we’re not talking about how loud it gets, we’re talking about sheer numbers of people we’ll encounter this year. Want to take a guess? …

If you’ve guessed over 50,000 you’re close-ish. We’ll be dealing with around 80,000 event attendees these next couple of months. That’s a ginormous number and slightly daunting, but we love a good challenge!

Number of Events

In the space of 6 weeks we have 78 events that we’ll be providing services at. That’s nearly an average of 2 events per day! But don’t worry, we’re all planned for it. We have a fantastic network of staff that’ll be flying the Blue Monday flag across the UK, then at the end of it all, we all meet up and drink a little bit too much prosecco.

Number of Auctions

Within those 78 events we will have 43 Silent Auctions to go and fundraise at. Christmas is always a good time for raising money for charity as everyone is feeling so generous in the season of goodwill. So dig deep guys and get yourself or your loved ones a great Christmas present whilst you’re at it!

Despite all of the numbers being a little bit scary, we do secretly love this party season. It keeps us busy, we’re all out doing what we do best, it brings us closer together and at the end of it all we get to look back on a job well done. Wish us luck, send us your thoughts and prayers and we shall see you on the other side!

5 Ways To Raise More Money At Your Charity Event

Fund Raising Event

Thinking of putting on an event for a good cause? Or maybe you already have an annual event and you’d like to maximise the fundraising at the event? Either way we spend a lot of time at these charity dos and we see what truly works best. Below is a compiled list drawn up by Blue Monday’s experts to help you at your next event!

Tops and tails

Everybody loves a good game and this one can involve the whole room meaning no one feels left out and you get a donation from everybody in attendance! All you have to do is get people to put in a suggested donation to take part in playing and get them all to stand. The next bit is super easy! It’s just a classic game of heads and tails. Get your audience to choose whether they want to go for heads (by putting their hands on their heads) or tails (by putting their hands on their bums) and get your host to toss a coin. If it lands on heads, the people that guessed heads have to sit down and vice versa until just two people are left. Get those two people up to the front and have them stand back to back and play the game again until you get a winner. They get a prize and you get all the donations given in for your charity! Simple!

Raffle

Ahh, the good old raffle. Easy and effective. The best thing to do to get prizes is to ask local businesses for donations – whether that’s physical items or things like vouchers and experiences. You’ll often find that businesses will be willing to help where they can so it’s definitely worth the ask. Then on the night all you will have to do is sell the raffle tickets to your crowd which shouldn’t be a hard sell at all. Just remember to have your prizes displayed at the event to constantly tempt the crowd.

Silent Auction

Now this really is an area of expertise that we can talk about! We’ve been doing Silent Auctions at charity events for 13 years and we were one of the pioneers of this unique way of raising money. All you’d need is a Silent Auction company (we know an excellent one that we can recommend…) and they will come in and do all the hard work. We provide the prizes and display them at the event, provide the bid sheets for your attendees to fill in and then collect in all the bids and payments. After everything is collected we then send you the money. All you have to do is pick up the phone and give us a call!

Lottery

Nope we’re not talking about the one that runs every Wednesday and Saturday, we’re talking about doing one of your own! All you’ll need is a raffle book and something to shove loads of money into for this one. Pick a cash prize figure based on what you think would be achievable from the crowd in attendance. For example if you choose £100 as the cash prize, have a room full of 200 people and the fee to enter the lottery was £5 you’d only need 20 people to enter to make sure it broke even. Based on what we’ve seen you’ll go above and beyond the break-even figure though and raise loads for your charity! Just go around collecting people’s donations and give them a raffle ticket to keep hold of, then at some point in the night pick a winner!

Donation envelopes

One of the quickest and most straightforward ways of raising cash is to simply leave envelopes on the tables, one for each person. The best way to bring them to everyone’s attention is to get your host to announce that there and then everyone has to get some money out and put it in the envelopes. Give them 30 secs or so to do it and then all that’s left to do is to go around and collect all the funds, of which there’ll be loads hopefully!

All of the above are things we’ve seen work a treat at charity events we work at and hopefully they can help you at your next event. If you think we can be of any more help either with a Silent Auction or anything else just give us a call on 03333 221 110 and we’ll be happy to help!

Welcome To Our Newest Team Members!

Blue Monday Team

This summer marked some big changes for Blue Monday with the addition of two great new members of the team – Danielle and Rosie.

Danielle has come in as our Events and Marketing Executive and Rosie is keeping us all on our toes helping us out with Business Development.

Danielle joins us from the music industry where she worked as both a Venue Manager and a Promoter working with artists such as Jake Bugg and running shows for artists such as Wheatus, Tom Odell and London Grammar. She’s been running big-scale music events for over 6 years and also has heaps of experience in marketing so will be working hard on getting the Blue Monday name out there!

Rosie is our new Business Development expert who has years of experience in business ownership and brand development. She used to own her own catering company, catering for the likes of The Prince of Wales and Sir John Peace but more recently has been focusing on business development, becoming a Business Mentor for the Prince’s Trust. Her great eye for detail and experience in entertaining guests is proving invaluable so far.

Both the girls have slotted in perfectly to our team and have already come up with some cracking ideas between them. We wish them both the best of luck working for Blue Monday and look forward to working with them.